Your Contact Database

Your contact database plays a key role in successful marketing. Social media contacts form a bigger part of your database compared to e-mail lists, blog subscribers etc...They are already in connection with you and your brand's tweets, updates or posts.

Here is the big question: How to maximize your database?

Well, let's take a look at our suggestions.

1. Build Connections

Internet marketing is basically a game of numbers. You have to increase your reach in order to accomplish your goals. One way to satisfy this is growing social media database. Key step in this option is to share things that draw attention. With this way, your connections will be more interested in you, and tell their connections to do the same. 

Another option is to promote your connections to share your posts. With both ways, you will have your connections automatically increased. 

2. Make Them Engage More

Increasing your connections is one thing, ensuring that they are fully interacting with you is another. You have to care both of them. You would like to see your connections answer your updates, or retweets your tweets, or anything that has a concept of "Hey I'm here. And my thoughts about your update is ..." 

Timing is a key factor to instill this to your connections. Also, you have to target the appropriate people.

3. Use Social Media & Maximize Your Sales

The way that social media affects your sales, is more important than the number of retweets, comments, shares etc... If you see no significant difference or further movement, there is no point at over-working for more social media related activity. However, even most people do not like social media advertisements, you use your marketing intelligence properly and build an organic bond between you and your customers and maximize your sales. 

Conclusion

Social media plays a big role in our business lives. If you invest in it wisely, an astronomic leap in your profits will come sooner than you can guess!

Reference: http://socialmediatoday.com/okesteady/1256961/social-media-databases-improve-your-business-profits